
Profile Overview
Over 8 years of work experience, possessing 5+ years in business marketing and communication, my focus lies in website management and graphic design to accomplish communication campaigns in a fast-paced environment with keen attention to detail. Outside the nine to five, I run an online Etsy store and volunteer my web and graphics expertise to start-up clients, jump-starting their initial presence in their industry.

Technical Skills
Adobe Creative Suite
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
- Adobe Dreamweaver (HTML + CSS)
- Adobe Premiere Pro
- Adobe Animate (Flash Actionscript 3)
- Adobe Lightroom
- Adobe Experience Design (UI/UX)
Microsoft Office Suite
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
Content Management Systems
- iCreate
- WordPress
- Publitas
- Google Analytics
- Salesforce
- OpenAsset
- Hootsuite
- Deltek Vision
- Microsoft Navision

Professional Experience
Web Project Coordinator
York Region Transit (Nov 2016 – Present)
- Manage front-end/back-end development and functionalities for the yrt.ca website, ensuring information displays and posts accurately on web and mobile while optimizing a user-friendly and accessible experience for customers
- Manage/design large-scale communications campaigns, including the creation of webpages, print/web collaterals, interior bus cards, print/digital newsletters, posters, public notices, and multimedia content
- Create/design print and web materials to support program initiative and mass distribution, often managing print production with outside vendors for final project delivery
- Perform quality control testings on various mobile apps,
often provide recommendations and design mockups on app improvements to ensure an optimal usability for customers - Create/manage video and animation projects from start to finish, including concept creation, storyboarding, graphic design, video editing, composition, and media export
Consultant, Digital Media & Visual Design
Uncork Group (Dec 2017 – Present)
- Digital and print design consulting services to business clients with a focus on strategic document creation, design, storyboarding, and publication
- Business support via RFP reviews, corporate brand management, and website maintenance
Health Practice Marketing Coordinator
CannonDesign (Jun 2013 – Nov 2016)
- Lead/coordinate multi-million dollar proposal pursuits managing teams to produce content in a fast-paced environment for a timely and accurate submission
- Contribute to proposal development and win over $500 million in project value, often strategizing storytelling and graphic components for an engaging submission
- Create and implement graphics in accordance to the firm’s graphic standards for a consistent brand message on print and online content
Co-Founder, Marketing Manager
Pointshogger (Oct 2013 – Jan 2017)
- Co-founded a points/travel blog targeting Canadian readers to educate on collecting/redeeming points for travel and everyday spend
- Created the blog’s brand identity, including developing print/online materials for marketing purposes
- Generate written/visual content on social media which includes travel via reward miles to share the perks of points redemption, increasing traffic to the website of 1000+ daily views, with 400+ Facebook followers and 500+ Twitter followers
Graphic Designer & Communications Developer
BC Provincial Government (Jan 2012 – Aug 2012)
- Designed logo concepts in a rebranding project for SSBC and its divisions to refresh and modernize the department’s brand identity. Concepts were approved to the final round for consideration of senior executives’ further decision
- Created/formatted professional print and web layouts for business documents and booklets for internal and external clients in accordance to the graphic standards of SSBC and the BC Provincial Government
Electronic Communications Assistant
Federal Government, Western Economic Diversification Canada (May 2011 – Sept 2011)
- Proofread, updated, and published communication documents on the department’s official website under strict deadlines, complying with standards that accommodates visitors with different needs, similar to Ontario’s Accessibility for Ontarians with Disabilities Act (AODA)
- Analyzed and researched effective ways of website navigation for web users and generated written reports for evaluation
- Prepared web content using OpenText software for uploads on the department’s official website
Customer Service Representative
Sunrise Soya Foods (May 2008 – Sep 2011)
- Processed large volumes of shipment orders on the Microsoft Navision content management system
- Prepared daily shortage reports with Microsoft Navision to inform cross-functional departments of sales progress
- Coordinated with shipping and warehouse department to ensure correct orders are shipped out in a timely manner
- Handled and resolved customer complaints where interpersonal and communication skills are used to secure customer loyalty and ensure sales are complete
Freelance Web and Graphic Designer
FishyDesign (May 2012 – Present)
- Help small businesses create a brand identity with graphic design materials such as business cards, company logo, brochures, web banners, professional document packages for companies
- Set up, design, and occasional maintenance of WordPress websites using HTML + CSS
- Provide services maintaining social media channels and develop strategies to increase exposure online

Volunteer Experience
Marketing Associate
Canadian Points University Conference YYZ
- Assist in upcoming Canadian Points University Toronto conference in various marketing roll-out activities, social media campaign, and event planning #PointsUYYZ
- Maintain and upload content to the WordPress site and formatting posts with HTML + CSS before publishing
- Strategize marketing efforts to increase exposure of the event and entice ticket sales
Volunteer Band Instructor
Royal Canadian Air Cadets
- Volunteer band officer in charge of a 25 member marching band, teaching youth age 12-18 musical skills, leadership, and teamwork to be a proficient marching band for their local squadron and community
- Managed and arranged numerous annual community events including Remembrance Day Parades, Santa Claus Parades, and the annual Lower Mainland Band Competition
- Administrative work including summer camp applications for band cadets and annual budgets for the band program

Education
Simon Fraser University
Bachelor of Business Administration in Marketing, joint major with School of Interactive Arts and Technology in Design

Media Coverage
Bplans | How to Find a Business Partner
www.articles.bplans.com/how-to-find-a-business-partner/
A Whistle and a Light | Should You Have Gone To Points University YVR?
www.awhistleandalight.com/blog/points-university-yvr
PointsNerd | PointsU Wrap Up
www.pointsnerd.ca/pointsu-wrap-up/
Pointimize | Pointimize x Pointshogger: Best Award Search Tool for Aeroplan

Photo Credit
Huffington Post Canada | Digital Detoxes In Canada: Best Resorts, Spas And Restaurants To Unplug
www.huffingtonpost.ca/2013/10/07/digital-detoxes-in-canada_n_4054951.html
Business Insider | 19 tricks stores use to make you spend more money
www.businessinsider.com/tricks-stores-use-to-make-you-spend-more-money-2015-10/#-1
WestJet Magazine | Three Waterfront Retreats
www.archive.westjetmagazine.com/story/article/three-waterfront-retreats
cdn1.westjetmagazine.com/westjet-magazine-digital-issues/nov2015/index.html
Room5 by Trivago | Cross The Border To Canada For Shopping Getaways
www.room5.trivago.com/cross-the-border-to-canada-for-shopping-getaways/
Concordia University | A Concordia student’s guide to Montreal neighbourhoods
www.concordia.ca/cunews/main/stories/2017/06/16/a-student-guide-to-montreals-neighbourhoods.html
Notable Life | These Are Arguably The Best Schools In Canada For International Students
www.notablelife.com/pressboard-international-schools-canada/
Quartier Libre | Ressources sur les campus
quartierlibre.ca/ressources-sur-les-campus/
Boston Magazine | EdX Expands Online Offerings
www.bostonmagazine.com/news/2013/02/21/edx-expands-online-offerings/
Ottawa Road Trips | 22 last-minute gift ideas for the road tripper on your list
www.ottawaroadtrips.com/2014/12/16/22-last-minute-gift-ideas-for-the-road-tripper-on-your-list/
Rabble | McGill drops legal battle over access to information request
www.rabble.ca/news/2016/06/mcgill-drops-legal-battle-over-access-to-information-request
CJLO 1690AM | Concordia profs give strike mandate to union
www.cjlo.com/?q=articles/concordia-profs-give-strike-mandate-to-union
The Canadian Jewish News (CJN) | Students support McGill Daily, despite perceived bias
www.cjnews.com/news/canada/students-support-mcgill-daily-despite-perceived-bias
Michael Geist | Who is on the Wrong Side?: Why the Copyright Mistake at Concordia Highlights the Problems with Collective Licensing
MTL Blog | 17 Reasons You Should Never Ever Go To Montreal’s Concordia University Ever Ever Ever
The Urban Edge | What Happens When Pedestrians And Bicyclists Are Afraid Of Certain Routes
Just Care | How old will you be when you begin to feel old?
justcareusa.org/how-old-will-you-be-when-you-begin-to-feel-old/
ChangeCamp | Presentation: Keeping You Young At Heart
changecamp.co.uk/2016/01/presentation-keeping-you-young-at-heart/
GPSmyCity | Byward Market Nightlife 2, Ottawa, Canada
www.gpsmycity.com/tours/byward-market-nightlife-2-6645.html
A Serial Life | How NOT to Turn into a Curmudgeon (or how to be a cool old person)
www.aseriallife.com/2017/04/24/how-not-to-turn-into-a-curmudgeon-or-how-to-be-a-cool-old-person/