A SUCCESSFUL SUBMISSION IS ONE THAT TELLS A STORY IN AN ENGAGING AND INFORMATIVE WAY.

This is a Strategic Master Plan proposal for a hospital redevelopment in the Greater Toronto Area of Ontario, Canada.

As part of the client’s Request for Proposal (RFP) requirement, the proposal must be an engaging document explaining the team’s project approach in the form of a compelling story. Adhering to the firm and the client’s brand standards, the proposal was specifically structured as a storybook, with chapter breakdowns that speak to the proposed project from conceptual design to final delivery.